A study found that one person repeating the same opinion three times has 90% of the effect of three different people in the group expressing the same opinion. This coupled with sheep theory can be used to influence the opinion of a small group and then spreading it using sheep theory.
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title: Controlling the collective
author: Greg
layout: post
permalink: /2009/03/controlling-the-collective/
comments: True
categories:
- philosophy
search_terms: [study, research, repetition, repeating, opinion, persuasion, influence, manipulation, groupthink, sheep theory, herd mentality, group dynamics, social psychology, psychology, public opinion, propaganda, small group, consensus, crowd, philosophy]
- ---
A study found that one person repeating the same opinion three times has 90% of the effect of three different people in the group expressing the same opinion. This coupled with sheep theory can be used to influence the opinion of a small group and then spreading it using sheep theory.
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